18 Feet & Rising becomes And Rising as it shifts focus to 'scale-ups
By A Mystery Man Writer
Description
18 Feet & Rising is relaunching its business as And Rising, a compressed version of its name that reflects what the agency describes as a "fresh strategic direction" targeting smaller, rapidly growing businesses and placing less emphasis on big established brands.
House of Fraser picks Who Wot Why to help revive fortunes
Unlimited launches in-housing offering for digital, creative and
18 Feet & Rising becomes And Rising as it shifts focus to 'scale-ups
Huel unveils debut TV ad by And Rising
Unlimited Group CEO Michael Richards departs
18 Feet & Rising becomes And Rising as it shifts focus to 'scale-ups
18 Feet & Rising becomes And Rising as it shifts focus to 'scale-ups
18 Feet & Rising becomes And Rising as it shifts focus to 'scale-ups
House of Fraser picks Who Wot Why to help revive fortunes
Unlimited Group CEO Michael Richards departs
Huel unveils debut TV ad by And Rising
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