As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up
By A Mystery Man Writer
Description
With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.
Heidi Zak on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…
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Trademarks Journal Vol. 68 No. 3491
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ThirdLove
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Kit Undergarments review: We tried Thirdlove's comfy underwear and bras
Marcus Chung on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…
Beha - Wikipedia
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