Brand Audit of Under Armour
By A Mystery Man Writer
Description
Brand Audit of Under Armour - Download as a PDF or view online for free
This document provides a brand audit of Under Armour. It summarizes the company's background, target market, product categories, brand elements, and perceptions. Consumer research found mixed feelings about the brand - some see it as high quality and innovative, while others view it as too expensive and only for serious athletes. Recommendations include creating a marketing campaign that appeals to all types of athletes, promoting the product guarantee, and informing consumers about innovations. The goal is to improve brand equity by addressing areas where consumer and company perceptions differ.
This document provides a brand audit of Under Armour. It summarizes the company's background, target market, product categories, brand elements, and perceptions. Consumer research found mixed feelings about the brand - some see it as high quality and innovative, while others view it as too expensive and only for serious athletes. Recommendations include creating a marketing campaign that appeals to all types of athletes, promoting the product guarantee, and informing consumers about innovations. The goal is to improve brand equity by addressing areas where consumer and company perceptions differ.
Gymshark's Marketing Strategy Analysis
Under Armour Saying Online, SAVE 34%
The Phenomenal Rise of Under Armour Brand
Analysis of Under Armour Company Free Essay Example
Under Armour Brand Audit.docx - A MARKETING AND BRAND AUDIT OF UNDER ARMOUR INC. UA MKTG 330-002: Principles of Marketing Management Prof.
temblor cantidad de ventas FALSO most famous product of under armour Manchuria Escupir Útil
Assignment%20#2 under armour competitor and market analysis
Brand Audit: Why You Don't See Anyone Wearing Under Armour Anymore
Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
How and Why You Should Conduct a Brand Audit (Business Diagnosis)
Under Armour industry analysis
A thoroughgoing analysis of market position of Under Armour.
Under Armour's strategic audit - Assessment Report of Strategic Management Department of Management - Studocu
from
per adult (price varies by group size)