Radical vs. Incremental Innovation: The Right Approach For The Right Time
By A Mystery Man Writer
Description
This piece by my colleague David Gardner, Managing Director, Retail and Technology, speaks to the importance of matching innovation needs and research approaches. Steve Jobs, the late CEO of Apple, famously said “It is really hard to design products by focus groups.
Radical vs. Incremental Innovation: The Right Approach For The
Radical vs. Incremental Innovation: The Right Approach For The
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