Aerie Launches No-Photoshop Social Media Campaign, Love the Swim
By A Mystery Man Writer
Description
Alongside their new swimwear launch, Aerie pledges to donate money to the National Eating Disorders Association in exchange for unretouched photos posted to Instagram.
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Aerie refused to photoshop its ads for two years and sales spiked
Aerie refused to photoshop its ads for two years and sales spiked
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