Sustainability, Free Full-Text
By A Mystery Man Writer
Description
Virtual brand communities are one of the most important ways for companies to strengthen ties with consumers and cultivate brand loyalty. Consumers, as the main participants of virtual brand communities, play an important role in their own literacy for the healthy and sustainable development of the communities. This study explores the connotation and structure of consumer literacy in virtual brand communities from the perspective of consumers, and develops and tests a scale. First, based on relevant literature, case studies, and semi-structured in-depth interviews with 38 consumers who have browsed virtual brand communities, the study defined the concept of consumer literacy and qualitatively summarized the potential dimensions. The study then used the SPSS26.0 and AMOS24.0 software to analyze the data obtained from the questionnaire survey, and combined the methods of exploratory factor analysis, confirmatory factor analysis, and nomological validity analysis to identify the three dimensions of consumer literacy in the virtual brand community, including brand knowledge, engagement skills, and conceptual knowledge, and obtained a scale with good reliability and validity. The results provide a measurement tool for the study of consumer literacy in virtual brand communities and a scientific basis for further improving the management of the communities.
Sustainability An Open Access Journal from MDPI
Sustainability, Free Full-Text
Sustainability, Free Full-Text, aware tradução
Sustainability, Free Full-Text, press f to pay respect origem
Sustainability, Free Full-Text, driving simulator script
Sustainability, Free Full-Text
Environmental and Sustainability ebooks
Sustainability, Free Full-Text, press f to pay respect origem
Monopoly Property Card Template Unique Sustainability Free Full Text Quantifying A Financially
Sustainability, Free Full-Text, club smart 2.2.2 apk
Sustainability, Free Full-Text, Restoring Soil Quality to Mitigate Soil Degradation, HTML
PDF) Sustainability and Sustainable Development Research around the World
Sustainability Free Full-Text Critical Dimensions Of
Sustainability, Free Full-Text, mapa de portugal algarve
Sustainability, Free Full-Text, gb clube xml
from
per adult (price varies by group size)