Tesco sets up charity to drive new brand
By A Mystery Man Writer
Description
Tesco has set up a not-for-profit organisation to raise money for women’s health charities to be funded by sales of its new feminine care range Halo.
The Halo initiative charity will be funded from sales of Tesco’s latest ‘venture brand’ – feminine care brand Halo.
The Halo initiative charity will be funded from sales of Tesco’s latest ‘venture brand’ – feminine care brand Halo.
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