Hollister relaunches Gilly Hicks brand with a startup-style spin - Modern Retail
By A Mystery Man Writer
Description
Hollister is relaunching its lingerie brand Gilly Hicks by opening four new pop-up stores. This is part of the retailer's strategy to reinvigorate business and catch people's attention using small format, more experiential spaces. This strategic shift follows the lead of DTC brands. But can a large ailing retailer ride the same wave?
Women's Gilly Hicks Active Recharge Seamed Dress
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Hollister Gilly Hicks Go Energize Curvy Sports Bra
Women's Gilly Hicks Active Recharge Ruched Waist High-Rise Flare
from
per adult (price varies by group size)