Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China
By A Mystery Man Writer
Description
From Blackpink’s Lisa representing Celine to Exo’s Kai modelling for Gucci, forward-thinking luxury brands are going all-in on Korean brand ambassadors for truly worldwide recognition
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Last week I was chatting with the CEO of a Korean luxury skincare brand who lives in the United States and is originally from Seoul. I asked about the differences in culture between her Korean and American consumers, and she immediately lit up, smiled, and answered: “For Koreans, it is all about how we look. It is an investment in our future, in our life, in our success.” A strong statement that might not ring true for everyone, but which explains why
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Last week I was chatting with the CEO of a Korean luxury skincare brand who lives in the United States and is originally from Seoul. I asked about the differences in culture between her Korean and American consumers, and she immediately lit up, smiled, and answered: “For Koreans, it is all about how we look. It is an investment in our future, in our life, in our success.” A strong statement that might not ring true for everyone, but which explains why
Blackpink Lisa's 12 most stylish looks of 2023 so far: the 'human Celine' has rocked plenty of independent brands, from Alice & Olivia and Area on the Born Pink tour, to Canitt
Our Featured Products CELINE Puts Rest To All Debate About BTS's V Status As Their Ambassador With An Official Statement - Koreaboo, celine brand ambassador korea
BLACKPINK Lisa, EXO Kai, and More: Vogue Business Editor Reveals How Much K- Pop Ambassadors Have Earned for Luxury Brands
Five Striking Personal Branding Lessons From K-Pop Sensation Blackpink
South Korea Is Luxury's Next Big Opportunity
Enjoy 365 Day Returns Celebrities who are the ambassadors of High-End fashion brands, luxury brand ambassador
Why Are Luxury Brands Tapping Into K-Pop?
K-Pop Idols Are Taking Over Luxury Fashion, One Brand Deal At A Time
Best Price Why Are Luxury Brands Tapping Into K-Pop?, louis vuitton korea ambassador
BLACKPINK's Lisa: A Global Icon Redefining K-pop's Influence - KBIZoom
from
per adult (price varies by group size)