Advertising to the over 50s - how should we do it?
By A Mystery Man Writer
Description
Our latest research reveals that advertisers are missing the mark when it comes to the over 50s.
Gransnet is the busiest online community for over 50s. At its heart is a discussion forum where users give each other advice and support, discussing everything from being a grandparent to menopause, style tips, current affairs, difficult daughters-in-law and relationships. There is also plenty on offer including money-saving discounts, competitions and a bookclub.
Gransnet is the busiest online community for over 50s. At its heart is a discussion forum where users give each other advice and support, discussing everything from being a grandparent to menopause, style tips, current affairs, difficult daughters-in-law and relationships. There is also plenty on offer including money-saving discounts, competitions and a bookclub.
B2B advertising examples
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Ageism In The Workplace: Is It A Bigger Problem Than You Think? - People Managing People
Targeting the over 50s in digital - New Digital Age
Advertising to the over 50s - how should we do it?
from
per adult (price varies by group size)