Under Armour to exploit 'quiet shift' of women wearing athletic product outside the gym
By A Mystery Man Writer
Description
Under Armour is bringing its female athletes such as skier Lindsey Vonn together alongside its first non-athlete ambassador fashion model Gisele Bündchen to target women it claims are increasingly wearing more athletic apparel outside of the gym.
Company launches biggest campaign for women.
Company launches biggest campaign for women.
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